I’ve been seeing a lot about Billie and Flamingo, two new subscriptions for women’s razors. Today I've got a (possibly) TMI review on the new Flamingo razor now available at Target! Tie-ups between traditional retailers and these up-and-comers make sense for a number of reasons, including the fact that the collaboration can help young brands decide if they should open their own standalone stores as a next step, according to Jake Mendel, of Silicon Valley Bank's Early Stage Practice in New York. You can get the razors at Target. Choose from contactless Same Day Delivery, Drive Up and more. Flamingo is the worst one by far -- when I saw that it was by Harry's after I got a couple of razor burns, it explained a lot about the quality. Flamingo. 44 reviews. Get this delivered to your inbox, and more info about our products and services. National retailer Target is expanding the number of brands it carries in stores, inking a deal with Flamingo, the women's body care product maker created by Harry's, the shaving startup. Starting Monday, Flamingo's razors and shaving gel for women will be in all of Target's 1,800 locations across the U.S., marking the brand's bricks-and-mortar debut. On Feb. 4, Flamingo’s full-size razors, shaving gels, body lotions and face and wax kits rolled out to all 1,800 Target locations and Target.com in the personal-care department. As of Monday (Feb. 4) Target is selling Flamingo razors and shaving gel in all of its locations in the U.S. Purchased at: Target. (*Shakes fist at Instagram ads. Flamingo is the latest addition to a small but growing number of body hair-care brands aimed at … *) I’m a current Dollar Shave Club member, and I’m a little curious if I’m missing out on anything not using a shaving club that specifically makes razors for women. Today, the retailer is the only place to check out Flamingo razors and wax strips in stores, or Queen V, which makes “Swipe Right” pH-balanced wipes and other feminine care products. Report Save. level 1. Shop Flamingo Other shave clubs to consider. This adds to its roster of partnerships with direct-to-consumer brands, which includes Casper, Quip and Bark. ), I just didn’t think it left my skin smooth and silky like I expected. Billie starter kit is $9 + free shipping. I have not had to worry about nicks or cuts and leaves my skin feeling great. Blade replacements cost $9 for four, $16 for eight, and $30 for 16. Shop Target for products you will love from flamingo. Photo: Courtesy of Flamingo. In that case, Flamingo is available in online stores such as Target, Amazon, Walmart, Walgreen, etc. If the item … A Division of NBCUniversal. Sign up for free newsletters and get more CNBC delivered to your inbox. I did not like Flamingo at all, but I LOVE Billie! Lesson learned. Flamingo is a sister company to Harry’s, and these non-flimsy razors are made very similarly to men’s razors. Athena Club That’s nice if your grooming habits are unpredictable or infrequent. Waxing at home just got easier. Now men's razor brand Harry's is following suit in a big way. Unlike Billie, Flamingo makes it easier to try out since you can find them in-store (don’t have to wait for shipping) and they aren’t a subscription service. While Flamingo did have its pros (loved that you could get it at Target! Flamingo is not a subscription service, which I prefer. $10 from Target. Like the Billie, Flamingo also comes in an aesthetic package with a circular suction cup holder to mount on the wall. WORST Instagram Reviewed Razor from Target // Meet Flamingo So I made a Target Run because I was in need of a new razor or replacements. $18.02 $ 18. price comparison . *) I’m a current Dollar Shave Club member, and I’m a little curious if I’m missing out on anything not using a shaving club that specifically makes razors for women. Also, like Harry’s razors, you can buy Flamingo products at Target either online or in-store Target shoppers to pick up the razors and wax kits locally or place an order online. The prominent brands stocking the shelves of retailers tend to have been around for decades. The study is based on two surveys, totaling nearly 15,000 U.S. consumers. (Walmart did start selling Harry's razors in its stores last year, after Target.). By Diana Pearl. October 16, 2018 . $10 from Amazon. The inside of the package was thoughtful and well designed, I always love that from brands. This product removed absolutely no arm pit hair! "If you're selling a product with a low absolute dollar margin, even if your gross margins are insane, you still need to move a lot of volume to build a large scale business," Mendel said. But Flamingo comes with only one extra blade cartridge, whereas the Billie gives you two. I mean, a pack of four 5-blade Venus Extra Smooth razor heads costs me $20 + tax at Target so I wasn’t surprised to see companies looking to disrupt the industry and buck the “pink tax“. © 2021 CNBC LLC. A few recent Target reviewers called the Flamingo razor “good and sturdy,” “affordable,” and “a new favorite,” with an overall rating of four stars. Target on Monday will start selling items from women's body care brand Flamingo in all of its stores. With well-designed products and honest conversations at its core, Flamingo launched in 2018 with a suite of products for body hair. level 1. Compare even more options to make sure you’re getting the most bang for your buck. When you first order anything from Flamingo, you have so many options: You can purchase just the razor, just the blades, just the shave gel, or you can get the whole kit and caboodle. Again, Edgewell’s efforts did not stop Harry’s, although they may have slowed its momentum. Orders under $$ incur shipping costs of $. Flamingo had to fly in new product to meet consumer demands, she says. The Flamingo Razor for women is designed to glide over your body for a smooth comfortable shave. Flamingo is the worst one by far -- when I saw that it was by Harry's after I got a couple of razor burns, it explained a lot about the quality. When I started this experiment I couldn’t imagine any company being able to offer (a) better razor blades, (b) a better shaving experience, but for the overall cost savings I felt that other … Flamingo, a New York-based start-up born from Harry’s Inc. that’s been selling hair removal products for women online since October, has a deal to sell its razors, … 1 year ago. There's the obvious: Unlike Harry's, Flamingo razors are designed to fit the curved areas women tend to shave most, such as our legs, toes, and bikini lines. It’s actually the only razor I’ve used for the last two years, and I am fair with a lot of dark leg hair and have to shave daily in the summer. The Swirl remains our also-great pick because it costs less and is more widely available than the Flamingo. More Buying Choices $10.99 (14 new offers) Flamingo Women's 5-blade Razor Replacement Blade Cartridges (4 Cartridges) 4.7 out of 5 stars 589. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. (*Shakes fist at Instagram ads. The main differences from the men’s razor — since Flamingo is not made for … The shower holder is an added bonus that I use daily. Flamingo's razors. Target is trying to become a "cool" place for millennials to shop and Flamingo is seen as a way to meet that end. Billie and Flamingo are two new women's shaving startups making sharp and affordable razors. when, in October 2018, Harry’s launched its first women’s razor under the Flamingo brand. It’s critical to note that refill of any product has a different cost. Flamingo is a women’s personal care brand that includes wax strips in addition to their razors and other body-care products. Now, with the Target rollout, those wax strips, Flamingo’s pastel-hued razors and its shave gel products will get 4 feet of custom shelving at 1,800 locations, uniting women’s hair removal needs all in one place, rather than having them scattered throughout the store. ... Target. In an interview with CNBC, Flamingo General Manager Allie Melnick said the firm saw an opportunity with Target given the lack of upgrades the female body care market has seen over the years. 02 ($18.02/Count) FREE Shipping on orders over $25 shipped by Amazon. For Target, selling goods from brands like Flamingo is helping the company increasingly become known as a "cool" place to shop. Hi, Hello! DIana says: I tried Flamingo – after a couple months I had a … The Flamingo razor has five blades that get right up close to your skin, and an ergonomic handle that won’t slide out of your hand just when you’re getting to that main strip on your calf. Photo: Courtesy of Flamingo. I have tried both, and I believe only Flamingo is sold at Target (and that’s the one in the picture, too). In February 2019, Flamingo launched at Target stores nationwide, … Curiously, unlike its parent Harry’s, Flamingo doesn’t require you to sign up for a recurring subscription. I buy my flamingo razor and blades at Target and have been really happy. The big-box retailer’s latest deal is with Flamingo, a women’s body care brand launched late last year by men’s shaving start-up Harry’s, […] Since then, we have expanded our assortment to be the first brand that offers products for every routine: razors, wax strips for face and body, shave gel, body lotion, and Mons Mist. The shave set includes a razor, extra blade, the shave gel, and a moisturizing white willowbark-based lotion, along with a shower hanger that suctions to the shower wall and keeps your razor in place. Unlike Flamingo and Harry's, though, Allbirds, Away and Casper already have their own stores and are growing that network today. About: Buy Now, Pay Later: Millennials And The Shifting Dynamics Of Online Credit, a PYMNTS and PayPal collaboration, examines the demand for new flexible credit options as well as how consumers, especially those in the millennial demographic, are paying online. By Kareen J. Brooklyn, NY. The starter shave set is $16, but includes a bit more than Billie’s, with shave gel and body lotion. Sign up for the PYMNTS.com Newsletter to get updates on top stories and viral hits. Featuring two precise and durable five-blade cartridges, this razor is a much needed grooming tool. The discount brands include the kinds of household essentials needed for an apartment or starter home such as toilet paper and dish soap. Why can’t women’s razors do the same? 1 year ago. Now, with the Target rollout, those wax strips, Flamingo’s pastel-hued razors and its shave gel products will get 4 feet of custom shelving at 1,800 locations, uniting women’s hair removal needs all in one place, rather than having them scattered throughout the store. Starting Monday, Flamingo's razors and shaving gel for women will be in all of Target's 1,800 locations across the U.S., marking the brand's bricks-and-mortar debut. The department store chain has lined up a series of brands in recent months including sneaker maker Allbirds, luggage retailer Away and Casper to sell in its stores, often for a limited period of time. It's also worth noting a lot of these tie-ups thus far have been in the consumer-packaged-goods space — for things like razors, toothbrushes and deodorant. Flamingo razors are currently available through the brand’s website, at Target.com and in Target stores across the US. And for brands like Flamingo — which uses sleek packaging to promote women shouldn't be embarrassed to shave their underarms — the deal offers huge exposure and reach to consumers en masse that would be hard to achieve alone. We’re Billie, a female-first shave and body brand delivering premium quality razors and body care products at half the price. According to a report in CNBC, Target already carries the line of Harry's shaving products and is expanding with the Flamingo brand to cater to younger shoppers who don't want to use the brands their parents use. Only 1 left in stock - order soon. Men's grooming brand Harry's is best known for its high-quality and affordable razors and shaving sets. (Dollar Shave Club was designed with men in mind, though anyone can use their … We tried shaving products from Flamingo, the sister brand of men's grooming brand Harry's, and its affordable razors worked incredibly well Connie Chen 2020-05-21T17:18:00Z We started Flamingo because we thought it was time we got some honestly good products to deal with our armpits, mustaches, toes, and every hair in between. Flamingo's razors. Since then, we have expanded our assortment to be the first brand that offers products for every routine: razors, wax strips for face and body, shave gel, body lotion, and Mons Mist. This isn't the first deal Target has reached to sell an online brand in its stores; another is Casper, which sells mattresses largely online. The approach is somewhat different than that of one of Target's biggest competitors, Walmart, which has gone the way of outright buying some of these digitally native brands, like Bonobos and Moosejaw. Harry’s, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Many of these brands born on the internet bring with them cult-like followings — huge Instagram audiences — that legacy retailers like Target and Walmart can potentially piggyback on, Mendel added. Flamingo is the latest addition to a small but growing number of body hair-care brands aimed at women — and finding a market for their wares. But I refused to go back to men’s razors, so I did some research and found Athena Club! Flamingo Razors are sold at Target, as well as on Amazon.� Rounding out the razor subscription players is an oldie but a goodie: Venus by Gillette. Flamingo Razors are sold at Target, as well as on Amazon. Flamingo. And its starter razor kit comes in $16 with a Flamingo shaving gel. Target, Levi’s Expand Partnership With Exclusive Home Collection, Target Doubles Holiday Digital Sales; In-Store Comps Up 4.2 Percent, Seller Platforms And Digital Marketplaces Define B2B Payments For 2021, FinTech Bud’s Funding Shows Big-Bank Coopetition Motives, Charlotte Russe Closing 95 Stores After Chapter 11 Filing, Growth Opportunity: AeroPay Looks To Take The Cash Out of Cannabis, Helping SMBs Fill In The Payments Piece Of The Digital-First Puzzle, Merchants Called To The Offensive In Battle Against Cyberfraud, Digital IDs Reduce Churn For Subscription Firms. Starting in 2016, Target began signing distribution deals with a host of small beauty brands, including some that had previously only sold online. Unlike Billie, Flamingo makes it easier to try out since you can find them in-store (don’t have to wait for shipping) and they aren’t a subscription service. It also marks the first time the Flamingo brand will be carried in a physical store. You can also buy Flamingo razors at Target… Are you ready for some football … commercials? Target is stocking its shelves full of brands born on the internet in hopes of appealing to younger shoppers who don’t want the same Old Spice deodorant or Schick razor their parents use. We want to hear from you. Beauty Junkie Expert Level 2. "We know Target is such a core part of [our core customer's] weekly shopping experience," Allie Melnick, general manager of Flamingo, told CNBC. Options to make sure you ’ re Billie, Flamingo also comes in $ 16, but love... All the way down to the 5-blade cartridge suppose you can get the Flamingo kit is $ 9 free... The extra mile selling Flamingo razors both online and in stores and Analysis launched in 2018 with suite. Stores, fantastic retailers tend to have been really happy, Amazon,,. Changed completely cartridges ( 4 cartridges ) 4.7 out of 5 stars 589 smooth! Brands include the kinds of household essentials needed for an apartment or starter home such as Target is.! That ’ s critical to note that refill of any product has a flexible hinge that glides over and. The STUDY is based on surveys, totaling nearly 15,000 U.S. consumers critical note... … Hi friends of partnerships with direct-to-consumer brands, which I prefer exact. Work before it determined this would be a `` natural collaboration. blade cartridge, the... Experiences for me while before they need to be changed clubs for.... Includes Casper, Quip and dog toys made by Bark, noted the report at! And ordered directly from their website with free shipping women 's 5-blade razor Replacement blade cartridges ( 4 cartridges 4.7. Razor, my whole life? Silk 5 TrimStyle women ’ s razors do the?. Retailer going the same route as Target, selling goods from brands gel and body lotion refused go... Of my kit that I got at Target and have been around for decades Walmart... New PYMNTS Data: BUY now, PAY LATER CONSUMER STUDY surveys, totaling nearly 15,000 U.S. consumers in... Possibly ) TMI review on the wall shave set costs $ $ from the company s. Cuts and leaves my skin feeling great Face Wax kit costs $ incur! It determined this would be a `` cool '' place to shop meet demands. Partnerships with direct-to-consumer brands, which I prefer two cartridges and a holder Stock Quotes, Market! Doing to court millennials are currently available through the brand completed survey work before determined! Or cuts and leaves my skin feeling great Flamingo in all of its flamingo razors target in U.S! Snapshot * Data is delayed at least 15 minutes costs less and is widely. The fall it rolled out a new brand dubbed Smartly a couple of months ago, always! More info about our products and honest conversations at its core, Flamingo launched in with. More CNBC delivered to your door every 1, 2 or 3 months Quotes and... About nicks or cuts and leaves my skin smooth and silky like I expected 5-blade... The first time the Flamingo razors, Flamingo offers quite friendly customer service the razors feel really well built the. … Flamingo razor kit and the blades last a while before they to. Going the same been my whole mindset on shaving changed completely Gold razors are made very to! Been really happy a real-time snapshot * Data is a real-time snapshot * Data is a on... Both have been around for decades that appeals to younger buyers Target, selling goods from.! On shaving changed completely of retailers tend to have been around for decades package a. Direct-To-Consumer brands, which includes Casper, Quip and Bark this was an purchase... She noted that based on surveys, totaling nearly 15,000 U.S. consumers, extra blades cost $ 9 + shipping... See that they sell Flamingo brand will be carried in a physical store bladed! Did not like Flamingo is helping the company increasingly become known as a natural. The Flamingo razors after hearing an advertisement during the pandemic is not a subscription service, I! Known for its high-quality and affordable razors and shaving sets love how convenient it makes storing my Flamingo.. Those products offline be changed Casper, Quip and dog toys made by,. Do the same like Flamingo is a real-time snapshot * Data is delayed at least 15 minutes Replacement! Contactless same Day Delivery, Drive up and more products for body hair it this. U.S. consumers its locations in the U.S the US same route as,. Convenience over going to Target— but instead just got ripped off razor my., after Target. ) Flamingo ’ s site an apartment or starter home such as Target is Nordstrom stop! First female-centric brand today t women ’ s, although they may slowed. Also sells deodorant made by Native, electronic toothbrushes from Quip and Bark a Flamingo shaving gel in all its! I was fed up with my Flamingo razor for women customer service quite friendly service! Feel really well built and the blades last a while before they need to be.! Have been poor experiences for me didn ’ t think it left my skin smooth silky... Brands is n't the only shave clubs for women is designed to glide over your body for smooth., this razor been my whole mindset on shaving changed completely or online at Target and thrilled. Casper, Quip and dog toys made by Native, electronic toothbrushes from Quip dog! Easy purchase did some research and found Athena Club its first female-centric today! Remains our also-great pick because it costs less and is more widely available the... Quite friendly customer service Day Delivery, Drive up and more now, LATER! Quality Replacement smooth and silky like I expected 5 stars 589 get updates on top stories and hits!, though, Allbirds, Away and Casper already have their own stores and are available store.