Happiest Mind Proximity Marketing solution transforms the retail in- store experience by providing intelligence and tools that enable brands to make well-informed business decisions. Shopping is inherently a social experience. There are two beacon standards which depend on the diversity of mobile phones: For iOS devices, Apple launched their first beacon standard in the year 2013 named iBeacon. The consumer must have a Bluetooth-enabled mobile device to get connected within the range where proximity marketing technique is being applied. Beacon Proximity Marketing Solutions Home » Products » Proximity Marketing Solutions Beacon technology lets you interact with your customers where it matters most - at their point of decision. Appropriate application of using proximity marketing solutions influences customer choices. The natural behaviour of proximity marketing is contextually relevant and hence extremely helpful. The ultimate proximity marketing solutions that make the campaign highly effective are based on five different systems. RFID (Radio-frequency Identification) tags are highly effective in tracking the movement of products and inventory from the shelves of the store. The marketing criteria assist the businesses and brands to send location-triggered messages on phones through a Bluetooth network. It’s vital for targeted consumers to download and install the relevant mobile application on smartphones to receive push notifications. Proximity marketing is extremely relevant in today's marketing and advertising world. The entire process is easy with beacons, the broadcasting equipment that sends message signals in the form of text, images, audio and video to Bluetooth enabled devices within broadcast server range. Meeting up with friends in a…, The word ‘omni’ means ‘all’ or ‘every’ in Latin. It is one of the simplest Bluetooth use cases that can be used wherever you want to … And best of all we ensure our platform is free during the development stage. Proximity marketing is continual marketing that refers to the study of encompassing radius surrounding a particular business establishment. Customers will appreciate receiving a discount or loyalty reward, or engage in coupon redemption for product purchase even if they have no initial solid plans to purchase it. 40 likes. we understand that proximity marketing uses a consumer’s smart phone to send that consumer permission-based messages. It is essential that the company incorporates mechanisms for which there is a client-advertiser feedback, which favors both, and that uses messages that invite it. Our end-to-end solution comprises of hardware and a platform to manage your marketing and advertisement campaigns. Send unique and personalized messages to the customers at the right place and at the right time. If you want to collect customer behaviour data then beacons will be a way to go. Customer Convenience: On the spot personalized offers diverts the customer attention away from competitors when they likely have purchase intent. Digital marketing is the ultimate element of business development, after innovation. This digital technology has incredibly bridged the gap between offline and online. Adopting app-less proximity marketing solutions with Beaconstac. ... No marketing company that has had hundreds or even thousands of customers has a 100% satisfaction rating, we come close. Additional Benefits of Proximity Marketing Solutions Trigger more sales through ultra-precise, direction-specific proximity marketing and omni-channel engagement. It’s an open URL protocol that sends notification without having an app installed using the Eddystone-URL. Again, the inclination of the world towards digitalization, it’s certain that Proximity Marketing will be a big thing in the near future. Leveraging beacons technology, our solutions help boost in-store traffic, understand customer preferences, increase customer loyalty, analyse product performance statistics in real-time, and … QR proximity system is rapidly replacing barcode badge and magnetic stripe systems as those have a high tendency to wear out, less secure as are prone to duplication, and require electronic devices to read the tags. The renowned retailers such as Wal-Mart, Macy’s, and Starwood hotels implemented the technology in their outlets. Enhanced Shopping Experience: In-store Beacons provide ‘on the spot’ personalized offers, coupons, and rewards for the customers, which inspires customer action. The beacons are ready for a revolutionary grab in the business industry, be prepared to abreast your business with the latest technologies to boost the most! Proximity marketing, using beacon technology, is used to track the commodities being picked up by customers. Proximity-derived data, when combined with the mobile browsing history, will allow the business to target specifically at the individual, along with the chances of optimization of a channel, inventory mix, and products to take business sale to the next level. Tickto Proximity Marketing is the one stop marketing solution you need. This segment encompasses all marketing efforts by strategically implementing electronic devices, internet, and advanced technologies. Because personalization is the key success factor for any digital marketing … Various proximity marketing solutions are : The devices to be used for proximity marketing are termed as the proximity marketing solutions. We have customized solutions for all types of business. Proximity marketing encourages and encourages interaction to become a crucial element when marketing. This approach makes communication more personalized and contextual, ending up with a balanced knowledge of customers and in-store traffic. Bluetooth Beacons Based Solution WiFi and Bluetooth technology are also used to help companies serve up proximity advertising. One such innovative strategy that delivers a highly personalized customer experience is PROXIMITY MARKETING. Both you and your customer will benefit from Proximity marketing solutions. Simply get in contact with us right now, and we'll talk you through the process of what you can do, how you can do it - and how we can take care of everything for you at an extremely low and competitive cost. Competitive: Beacons will add synergy to existing marketing campaigns and create competitiveness advantage. The proximity marketing solution is fast and requires less attention than digital signage. After 20+ years in business, our success stems from understanding different sales channels, from direct e-commerce to distribution partners, and knowing how to connect with online audiences. Wi-Fi is a fresh addition to the concept of proximity solution that has a high tendency to spark people’s interest in physical marketing. This video is a condensed version of our Proximity Marketing Solution Video giving viewers a brief overview of our solution. These push notifications can range from a special offer or a specific incentive to shop to a survey that gauges customer interest in certain products or offers. Lastly, it can be wrapped up by saying that thanks to proximity marketing, a retailer can now easily maintain contact with their customers. Our dCOB™ solution aims to digitally disrupt the existing disconnected customer..... Happiest Minds managed Content as a Service (mCaaS) is a pluggable, cloud powered Digital Content Broker Solution that seamlessly integrates, Digital Advisory Sales/ Service Platform (O-DASP). This usually happens by using the mobile location technologies available on modern smartphones, including GPS technology, and cell phone triangulation. Proximity marketing solutions. In-the-moment marketing is very effective when done with the correct context of location and time. Proximity marketing means using your customers’ location to market your products and services. We’re able to craft ROI-focused solutions because we continue to invest in a diverse group of professionals. Retailers have found NFC based proximity marketing quite cost effective that effectively engage consumers with different brands. Bluetooth marketing is a form of Proximity Marketing that you to send adverts to mobile/cell phones for free. Until now, many marketers have considered proximity marketing as time-consuming and expensive. Leveraging beacons technology, our solutions help boost in-store traffic, understand customer preferences, increase customer loyalty, analyse product performance statistics in real-time, and enhance customer engagements. Indolytics provides SDK for both iOS and Android. Leveraging beacons technology entirely focuses on the accurate position and not a virtual geofence to map their customer’s location. With proximity marketing in industries such as shopping malls, aquariums, museums, convention centers, warehouses, among many. Proximity marketing use-cases involve interaction with customers about a particular product, brand on a shelf, or any other similar application. However, NFC based system doesn’t require integration of the technology into IT systems of the business — which became a barrier to new technologies like BLE. Businesses that want to explore cost-effective means to engage with new customers can try out NFC stickers and QR codes. You can use several methods to implement proximity marketing to your business. Data over sound opens powerful opportunities to reach the right customer at exactly the right time and place with the right offer. Leverage Beacons Technology to Enable Sales Force Optimization, Increased revenue per worked hour for a large US Retailer, Increased conversions through personalized promotions for a high-end fashion retailer. In-the-moment proximity marketing is considered a granular form of location marketing that delivers highly personalized customer experience with the correct context of location and time. Near Field Communication protocol is designed to enable two electronic devices and highly secure payment applications. Proximity Marketing Solutions Team. The use of proximity marketing tools also allows brands to shorten the client’s decision-making journey. The solution segment is further sub segmented into content management system, location analytics, and others. Our O-DASP empowers sales and service associates with real-time contextual information..... Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc... © Happiest Minds 2021     Terms and Conditions Privacy Policy. However, with increasing misuse of the Nearby service, marketing messages became irrelevant and spammy. The solution transforms…, Transforming Online Retail Using Social User Data Analytics, Disruptive Shopping Experience (Mobile) for High-end Fashion Retailer, In-store Kiosk Solution for Merchandise Pick Up -…, CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE, Location Services, Mobile Apps and Personalization: Digital Transformation…, Retail Case Study - Enhance Customer Experience -…, Location Mobile Personalization(LO-MO-ME), Managed Infrastructure & Security Services. This technology grew to be a big thing in a very little time. The must-haves of proximity market techniques are: To understand the process of proximity marketing, let’s consider an example of a retail store. We do guarantee when working with us, that we will provide the marketing solutions to ensure a positive ROI for your business. 19 likes. QR codes are a type of two-dimensional matrix barcode, it is scanned using smartphone applications that gives an access to all information stored in it. Once inside the store, potential customers can be encouraged to shop with a push message with attractive offers or shopping coupons. The service segment is sub divided into consulting services, integration services, and managed services. Proximity Marketing is a way to enhance sales strategies and to establish new information channels. Proximity Marketing Solutions is a Consulting Agency that helps you to grow your business with the newest technology available. They specialize in content marketing, website design & user experience, email marketing, search engine marketing, social media and much … Proximity Marketing At V.I.S. Customer Intelligence: Beacon-enabled apps collect data on customers’ shopping preferences and spending habits thereby enabling retailers to create more personalized and targeted offers. This process involves setting up Bluetooth “broadcasting” equipment at different locations to sending information via text, images, audio or video to Bluetooth enabled devices within transmitted range. Track and analyze path to purchase to optimize communications and boost conversions. In Androids, The NFC wallet includes ISIS mobile payment and Google Wallet. Proximity marketing now a day is not only limited to the use of smart phones it can now be accessed through any GPS enabled devices, like the laptops. Eventually, these messages will drive customers to a landing page of the website, relevant form or markdown card that will help in the conversion of a visitor to a client. It was the start when physical started merging with digital. The RFID chip has no maintenance issue as the antenna doesn’t require any power at all. These marketing medium return positive results for the business with a ‘call to action’ notifications on all smartphones. It is therefore important for brands to understand the customer, locate them, and, deliver relavant marketing messgaes for maximum campaign effectiveness. The exposed electronic system to dirt, vandalism, and grime can hamper the units leading to extra expenses; whereas QR codes are manageable with the smartphones of the customers. They are: Currently, Bluetooth beacons play an important role in proximity marketing technology as mostly every mobile device support Bluetooth. The application is worth the purchase and serves effectively in a controlled environment. We empower brands to: Our deep-rooted retail experience, best practices, and proven solutions help brands to create flexible platforms and custom applications that enhance and simplify the complete retail business. The signal transmitting devices are referred to as beacons. Happiest Mind Proximity Marketing solution transforms the retail in- store experience by providing intelligence and tools that enable brands to make well-informed business decisions. For Android devices, Google introduced Eddystone in 2015. Moving Forward Wi Fi Hold On Apps Retail Technology Marketing Store Day 4 Technology for Effective In-store Proximity Marketing We provide various platforms and … The Bluetooth low energy beacon signals are transmitted all around and the signals are a combination of numbers and characters. Early modern proximity marketing efforts include Bluetooth-enabled beacons placed strategically throughout stores that send shoppers push notifications via mobile app. The introduction of proximity marketing in the business industry is skyrocketing with proximity beacons and QR codes. Proximity marketing is the local distribution of advertising content associated with a particular place. The marketers are leveraging Wi-Fi based solution, but the point is nothing happens until the visitor is spurred to hop on the local Wi-Fi network. The first time a user encounters a Proxee they are asked if they wish to see the message the device is trying to send them. This contactless payment system helps users pay just via tapping their phone against NFC-enabled devices. On the basis of component, the proximity marketing solution market is segmented into solution and services. Leveraging proximity sensor technologies to deliver highly personalized customer experience is the next frontier of digital marketing. The notes can have greetings, exclusive offers in the store aisle, or asking for feedback on new products. Proximity marketing apps enhance the customer experience. BizSocial : Networking, Expos and Marketing Specialists BizSocial support businesses, social enterprises / charitable organisations to … Get started with Beaconstac’s proximity marketing solution that includes Bluetooth beacons, NFC tags and QR Codes. From reports and surveys, it’s concluded 86% of proximity sensors are deployed for business growth is beacons. NFC technology is widely adopted in different countries that allow consumers to choose when and where to receive the marketing messages. 100%. In simple words, it’s a means to communicate with potential customers at the right place, at the right time and with highly personalized messages on their smart devices. Proximity Marketing. 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